How can organisations tell better stories about climate change that don't feed people's feelings of powerlessness or make it a polarising topic? How can we communicate effectively about climate adaptation decisions? Or about sustainability and net zero ambitions?
In order to answer these questions, last month we hosted our most popular webinar to date in partnership with the UCL Climate Action Unit, helping our members communicate more effectively about climate change.
Kris De Meyer; a neuroscientist, science communicator, and director of the UCL Climate Action Unit (CAU) shared his insights and experience that he puts down to a storytelling approach, with a focus on action.
This session focused on three key insights from neuroscience and psychology to understand the basis of good communications:
- Why people respond differently to the same ‘facts’
- How change happens - and doesn’t
- Good climate communications - communicating for climate action
We had some fantastic feedback from our members from this session, and so we want to make sure as many of you as possible get to see it!
"So enlightening, loads to think about to help me reframe my approach."
"Thank you for a great presentation, will certainly assist us in progressing communications in the appropriate way for climate and environmental change."
"Thanks very much, learnt a lot and hope to implement."
If you missed the session, you can catch up on your members' resources area.
The Climate Action Unit (CAU) works to change how scientists, policymakers, businesses, media, civil society organisations and citizens engage with each other about climate change. The CAU is working with the National Trust on developing a people-centred climate adaptation approach. You can find out more about their work and resources here.